The company was established at the end of 1999 under the name Art New media S.A. and was engaged in art trade. In 2008, the company made its debut in the Alternative Trading System on the NewConnect market, becoming a listed company.

At the end of 2016, Mr. Bilal A. Noor became the main shareholder and CEO, after which he restructured the company and changed its business profile. At the end of 2017, the company decided to change its name to Ark Royal SA.